Those are the Mazdaspeed skirts yeah. And I'm 99% sure the rear add ons are Mazdaspeed too. That isn't my car in the pic so I wouldn't know for 100% sure.
And yes, they do look nice. Everytime I look at that picture I think why I didn't take mazdaspeed over buddy club kit... Oh well, it'll be nice even with the BC kit.
Mici