Here’s Why Mazda’s Approach to Self-Driving Cars is So Unique
Self-driving cars are coming; it’s no longer a question if autonomous vehicles will hit the market but when they’ll become available.
For enthusiast-focused brands like Mazda
, this impending shift sounds like a computerized death sentence, but that’s not necessarily the case.
The subject of autonomous autos has caused untold consternation in studios, boardrooms and engineering centers around the world. 'It used to terrify me,' said Jacques Flynn, lead designer at Mazda. '[But] I talk about it so much with all the designers at work now that… it’s not scary.' In fact, he said they view it as an opportunity.
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